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Two Teams. One Standard. One Mission. INVST has acquired McMillan.

INVST & McMillan

INDIANAPOLIS, IN — September 4, 2026 — INVST, LLC (“INVST”), a fiduciary wealth management firm and SEC-registered investment adviser, today announced it has acquired McMillan Asset Management, the New Jersey-based options and risk-management firm operated by McMillan Analysis Corporation and founded by Larry McMillan — author of Options as a Strategic Investment, one of the most widely read books on derivatives, with more than 300,000 copies sold since publication.

Larry McMillan didn't just learn options... he defined how a generation of investors understands them. Larry has been trading since the early 1970s, ran the Equity Arbitrage desk at a major Wall Street brokerage for nine years, and has spent the decades since building McMillan Asset Management around one idea - a repeatable, rules-based, research-intensive approach to risk that is designed to reduce emotion from the equation. That idea is the whole reason this makes sense.

Why This, Why Now

We didn't acquire a firm because we needed a product to sell. We acquired McMillan because we found a team that already believes what we believe:

  • Discipline over speculation. A rules-based process, applied consistently, in various market environments.
  • Mastery over trend-chasing. Real expertise, built over decades — not a strategy of the month.
  • Clients over transactions. Individually managed accounts, transparent fee structures, and aligned incentives. That's the same standard INVST was built on. Our founder, Scott Jarred, started this firm because he watched the industry put products ahead of people, and decided to build something different: a true fiduciary practice, guided by the client's well-being and not a sales target. 

What This Means for You

McMillan’s research and process now shapes the way our INVST team builds portfolios. That means

  • More depth. Sophisticated options and risk-aware strategies, previously available only through a specialized firm, now sit alongside your existing INVST relationship. You are now supported by the reach, resources, and full-service planning of a fiduciary firm serving clients across the US.
  • More access. Whether you're a business owner managing concentrated stock risk, a family building toward retirement, or simply curious about how options fit into a broader plan, your advisor can now bring that expertise directly into your conversation.
  • Zero disruption to what you already have. Your advisor, your plan, and your INVST4Life™ process continue as they are. This is an addition to your team, not a change to your relationship.

Built the Same Way, From Different Starting Points

Two firms. Two founders. One shared belief: that expertise means nothing without integrity, and integrity means nothing if it doesn't put the client first... with transparency and an unwavering commitment to our fiduciary duty.

Our shared ethics and expertise of both firms, the history of already collaborating together to help our clients, and the ability to go to market with an enhanced level of combined resources and innovation was the biggest reason. We feel confident that this acquisition will continue to help our clients in new and exciting ways, with a continued focus on trust, open communication, hard work, and understanding your Why.

Have Questions? Contact Us.

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IMPORTANT REGULATORY & ACQUISITION DISCLOSURES

Ownership and structure. INVST, LLC ("INVST") owns and controls McMillan Analysis Corporation, doing business as McMillan Asset Management ("McMillan"). McMillan is a subsidiary of INVST, and INVST is a control person of McMillan. INVST and McMillan remain separate legal entities that hold distinct regulatory registrations and maintain separate compliance programs; they are not a single advisory firm, and McMillan's advisory operations are not conducted under INVST's SEC registration.

Registrations. INVST is an SEC-registered investment adviser headquartered in Indianapolis, Indiana, offering wealth management and financial planning services. McMillan is a New Jersey-based investment adviser registered with the State of New Jersey and is registered with the Commodity Futures Trading Commission (CFTC) as a Commodity Trading Advisor (CTA) and Commodity Pool Operator (CPO), and is a member of the National Futures Association (NFA)]. McMillan is a related person of INVST as that term is used in Form ADV. Registration with the SEC, the CFTC, the NFA, or any state securities authority does not imply a certain level of skill or training, nor does it imply endorsement or approval by any regulator.

Scope of each firm's services. McMillan's operations — including its strategy newsletters, advisory services to pooled investment vehicles, and separately managed account (SMA) services provided to select clients and unaffiliated advisers — are conducted under McMillan's own registrations and independent compliance program, and are not supervised under INVST's SEC registration. INVST's wealth management and financial planning services are provided under INVST's SEC registration. Services available to a given client depend on which entity that client engages. INVST's SEC registration permits it to serve clients nationwide; McMillan's state registration and applicable exemptions govern the jurisdictions in which McMillan may provide advisory services.

Conflicts of interest. Because INVST controls McMillan, INVST has a financial incentive to recommend strategies or services associated with McMillan. This is a material conflict of interest. No INVST client is obligated to use any McMillan strategy, product, or service, and INVST clients may implement comparable strategies through unaffiliated providers. INVST's conflicts of interest, compensation arrangements, and affiliations are described in its Form ADV Part 2A brochure, which clients and prospective clients should read.

Availability and suitability. References to options, volatility, or risk-management strategies do not mean those strategies are available or appropriate for every client. Availability depends on individual suitability, investment objectives, risk tolerance, account type, custodial and options-approval requirements, and applicable eligibility standards, including client-qualification standards where performance-based compensation or private funds are involved. Not all clients will be eligible for or advised to use these strategies.

Purpose of this announcement. This announcement is for informational purposes only. It does not constitute personalized investment advice, nor is it an offer to sell, a solicitation of an offer to buy, or a recommendation of any security, private fund, newsletter subscription, or advisory service offered by INVST or McMillan. Any offer of interests in a private fund would be made only to eligible investors through that fund's offering documents. Statements regarding future integration, capabilities, or plans reflect current intentions only, are subject to change, and are not guarantees; no timeline for further integration has been established.

General risk disclosure. All investing involves risk, including the risk of loss of principal. Trading and investing, whether on margin or otherwise, carries a high level of risk and may not be suitable for all investors. No strategy, including a rules-based or risk-managed strategy, can eliminate risk, guarantee a profit, or protect against loss in a declining market. Past performance is not necessarily indicative of future results.

Options and derivatives risk disclosure. Options and other derivatives involve significant risk and are not suitable for all investors. An options purchaser may lose the entire premium paid. Certain strategies, including writing uncovered options and certain spread and futures positions, carry the risk of substantial or unlimited loss that may exceed the amount initially invested and may require additional margin on short notice. Transaction costs may be significant relative to the size of a position. Before trading options, investors should read Characteristics and Risks of Standardized Options, published by the Options Clearing Corporation, available at theocc.com or from your broker-dealer upon request. Trading in commodity interests, including futures and options on futures, involves substantial risk of loss and is not appropriate for all persons.

Additional information. Important disclosures regarding services, fees, conflicts of interest, and advisory personnel are available at INVST Disclosures (invst.com/firm-disclosure) and McMillan Disclosures (Disclosure — McMillan Asset Management).